Goodwins Theory

Goodwin's Theory:

Music videos demonstrate genre characteristics
Every genre of music has specific characteristics that most, if not all, music videos will follow some of the characteristics so the audiences watching the video can tell what the genre is without listening to the song.
For example rock music will often feature the entire band and will also include instruments. This can be scene in many songs from many different bands.

There is a relationship between lyrics and visuals
Goodwin realised that in a songs lyrics there was often a similar, or contradictory, scene playing in the music video. He also said that there were 3 catergories that music videos are put into when we analyse the relationship between the visuals and the lyrics of the music video.

1. Amplified
2. Illustrative
3. Contradictive

An illustrative music video between the lyrics and music videos are where the visuals on screen are incredibly similar to what the lyrics are saying. This makes the music video easier to follow for the audiences.
In 2011, Rizzle Kicks released 'When I was a Youngster' and in the music videothey say all of the things that they wanted to be when they were younger, for example an astronaut. One of them is dressed as an astronaut during this and it measn that it highlights what they wanted to be. There is also a scene in which they are playing cowboys and Indians to showcase the youthful side that they were singing about. During most of the scenes they are in areas of brighlighting, for example a field and a playground with the sun out to showcase how bright their futures were.
Rizzle Kicks - When I was a youngster

A contradictive music video between the visuals and the lyrics is where the lyrics and the visuals of the music video have no link and can seem to be a random choice in the video.

An amplified music video between the visuals and the lyrics of the song is where the director of the music video will instead of portraying the lyrics simply like in an illustrative music video the visuals will 'amplify' in an exaggerated way.
An example of an amplified music video is 'Bonkers' by Dizzee Rascal through the editing process of the music video, in the jump cuts that portray a sense of chaos, to the mise-en-scene in the costumes and lighting in the video.
Bonkers

There is a relationship between music and visuals
Illustrate - Many music videos use certain camera angles and shots to show the meaning of the song to the audience.

Disjuncture - The song and its meaning is ignored by the music video.

Amplify - When the shots of the video are shown repeatedly throughout the music video.