Intertextuality

Intertextuality

The definition of Intertextuality is: "The term Intertextuality refers to the process of creating references to any kind of media text via another media text. In other words Intertextuality essentially means for a type of media (film, television, music etc) to pay homage to another media text."

Intertextuality between music videos:
In 1987 Michael Jackson's 'Smooth Criminal' was released and in the music video he performs an anti-gravity lean. This was made by using a hitching mechanism in the floor that attached to the feet of Michael Jackson and this made it able for him to perform the move.
In 2009 Shakira released 'She-Wolf' and she also performs the same dance move as Michael Jackson did two decades before. She later said in an interview that she did the move in order to pay tribute to him as 'he was the king of artistic magic'.



Intertextuality between music videos and video games:
In Logic's 'Super Mario World' the main beat of the song is a remix version of music that has appeared in the Super Mario games. This helps make the song instantly recognisable to people as they can make the link between the song and the games.
There is more links between the song and the game as there is a person in a Mario costume throughout the video and this links with the beat and the title of the song.


Intertextuality between music videos and film:
In Logic's song 'Super Mario World' there is a scene on an abandoned boat that is reminiscent of a scene in James Cameron's 'Titanic' when the two main characters lean over the front of the boat.