Digipak Analysis
Logic - Everybody
The main image of the digipak is a painting by Sam Sprait and is based off 'The Wedding at Cana' by Paolo Veronese. The quote from the artist is that Logic called him in the middle of the night about the painting and said "But this is IT dude. It hit me. I want a celebration. My friends, my wife, my inspirations, my dogs, your dog, your girl, you, all races, colors, creeds, genders, sexual orientation. I want a painting of EVERYBODY. All together, having a meal. This is it. However much time it takes, whatever it takes. I'll give you what you need to make it happen. I know it's the middle of the night, but this is a moment we'll remember. Trust me". The main image is a mix of the classical era but with a modern/futuristic twist. They did this by using light textures as well as a minimal colour palette of blue, red, cream and a brown colour. Also in the image there is the 'E' in everybody on flags at the sides of the image.

The characters in the album cover are all people who have inspired Logic in his music and this includes his friends and family as well as producers, fans, assistants and the people who run his social media. All of the people are either wearing more futuristic or traditional clothing. They are all wearing brightly coloured clothing and this meant that the cover became more of a puzzle like Logic.
The font of the main title is used in the song called 'Everybody' (seen below) and in the back cover for the title of the entire album. This continuous font makes it instantly recognizable with fans and the E is included on the flags in the main image.
Inside the booklet of the album there are the titles of the song, for example 'America' with an old fashioned 'I' to describe the ideas and themes behind the song. This is reminiscent of old manuscripts from the medieval periods of history. Logic has written about every single song on his album and in 'America' he talks about how he is going to talk about himself politically and stand up for what he believes in. He also talks about how he idolized Kanye West and how he was outspoken, and still idolizes him even though he feels as though he has not done enough for America and the people.

No comments:
Post a Comment