Music Video Treatment

Treatment

Logic - Gang Related

Producer - Jack Szklarek

Director - Jack Szklarek

Story of the Video

The music video for 'Gang Related' will be split into two parts, one in black and white and the other not.

The black and white shots will be a short story of someone in a similar situation to the artist and the lyrics of the song. The character will be young, in order for the audience to see how bad the environment is to grow up in, and it will eventually result in his death. His death will happen at the same time as the news reporter in the middle of the song. There will be a memorial area for the character that the artist will visit during the second verse. 

The artist of the video will be present between the story segments and will be the main focus of the second verse. They will visit the location of the memorial in order to show the connection between the artist and character and how similar they are. This will make the audience feel sympathy for the artist as they begin to realise what he has been through when he was younger.

Mood/Style

The music video will feel grounded in reality in order to give the situation more relatability. This means that the camera angles and shots will be simplistic in order to not make it seem too staged. The lighting of the video will be fairly dark, and this is to make a link with the lyrics about the area during the night. 

There will be quick cuts during the quicker parts of the song (the last part of the second verse). However the other cuts in the video will be slightly longer in order to fit with the beat of the music. 

The overall feel of the video will be very similar to other rappers, who rap about their lives. An example of an artist who is similar is Eminem who's videos often have dark lighting and use storylines to portray the lyrics, 'Stan' for example.

The costumes in the video will be similar to ordinary clothing in order to keep with the realism of the video.

The music video will have a similar lighting.

The costumes of the video will be similar to some of Logic's other videos.

Target Audience Analysis

Target Audience

My target audience will be young people between the ages of 15-25 and are usually male. This means that the target audience will be a similar type of character as the main artist. This is because the song is about young people's lives on the streets therefore they will be able to relate to the artist. They will usually be male due to the genre's stereotypes of audience, however there will be females who listen to rap and they are a apart of the counter-type in the target audience. Due to it being a young target audience they will often not have that much disposable income therefore meaning that they are either in school or low paid work.

Social Demographic:

My target audience will come under C,  D and E due to their young age and lack of money. People still in school rely on the welfare state to pay for their education, therefore placing them under the E category.  People at the high end of the age bracket 

Psycho-graphic:

My target audience comes under 2 categories, reformer and explorer. My target audience is explorer because of the student demographic. Explorer's often like to try new things and this adds a sense of excitement, into music. There is often a lot of energy in rap music and this is reflected in the explorers. The target audience is reformers as they are all about growth and being an individual. This means that messages in the music will often be picked up by them as they look for 'freedom from restriction'.

Analysis of Childish Gambino's 'Because the Internet' Digipak

Childish Gambino - Because the Internet

On the Digipak, the album cover does not have any text on it and this is unusual as it doesn't include his name, or the albums name. However C.G is quite a secretive artist and a lot of what he does has sublimable messages to. For example in his song '3005' it is about his loss of innocence and this is illustrated through the decaying bear. The album is called 'Because the Internet' and this is a part of the hidden message on the cover. He has  not included his name or album name because of how our society is so obsessed with the internet he believes people who will purchase his album already know who he is.
Th colour scheme of the digipak is pink and brown and more feminine then most male artists. The palm trees on his shirt have a feel of calm which links in with the general colour scheme. This album cover is a countertype of the rap genre as it is softly coloured and has a calming feel to it. There is synergy with the colours throughout the entire digipak.
The main image is of the artist, Childish Gambino, looking directly at the camera and at the audience. This gives the audience a sense of connection with the artist and more likely to purchase the album.

Analysis of Logic 'Everybody' Digipak

Digipak Analysis

Logic - Everybody

The main image of the digipak is a painting by Sam Sprait and is based off 'The Wedding at Cana' by Paolo Veronese. The quote from the artist is that Logic called him in the middle of the night about the painting and said "But this is IT dude. It hit me. I want a celebration. My friends, my wife, my inspirations, my dogs, your dog, your girl, you, all races, colors, creeds, genders, sexual orientation. I want a painting of EVERYBODY. All together, having a meal. This is it. However much time it takes, whatever it takes. I'll give you what you need to make it happen. I know it's the middle of the night, but this is a moment we'll remember. Trust me". The main image is a mix of the classical era but with a modern/futuristic twist. They did this by using light textures as well as a minimal colour palette of blue, red, cream and a brown colour. Also in the image there is the 'E' in everybody on flags at the sides of the image. 

This is the original image 'The Wedding at Cana' by Paolo Veronese and was created between 1562-1563.

The characters in the album cover are all people who have inspired Logic in his music and this includes his friends and family as well as producers, fans, assistants and the people who run his social media. All of the people are either wearing more futuristic or traditional clothing. They are all wearing brightly coloured clothing and this meant that the cover became more of a puzzle like Logic.

The font of the main title is used in the song called 'Everybody' (seen below) and in the back cover for the title of the entire album. This continuous font makes it instantly recognizable with fans and the E is included on the flags in the main image.


Inside the booklet of the album there are the titles of the song, for example 'America' with an old fashioned 'I' to describe the ideas and themes behind the song. This is reminiscent of old manuscripts from the medieval periods of history. Logic has written about every single song on his album and in 'America' he talks about how he is going to talk about himself politically and stand up for what he believes in. He also talks about how he idolized Kanye West and how he was outspoken, and still idolizes him even though he feels as though he has not done enough for America and the people.

Song Choice - Logic 'Gang Related'

Gang Related - Logic

The song 'Gang Related' is from Logic's album Under Pressure that released in 2014. Since then he has released three other albums called: Everybody, Bobby Tarantino, The Incredible True Story. The genre that Logic and his music fits into is rap music, this is based on his background of poverty and drugs so he will often rap about his life. Logic is now a part of Def Jam Recordings as well as Visionary, however at the time of Under Pressure he was solely with Visionary.

Logic often raps about his experiences however he said in an interview "This is a lot bigger than me. I don't want to just rap about me on this album, I want to rap about other people as well". This is where he got the idea to rap from a different perspective, his brothers. "And he told me, and he described it and he painted the picture. I wrote it, and nobody wants to be in the streets. Nobody wants to sell drugs. Nobody want to do that. Let's just be real. And, I wanted to paint the picture of someone who was in the streets who obviously did not want to be there and maybe at times were scared but you have to put up the front."

Gang Related does not have a music video and this is the same with the entirety of the 'Under Pressure' album. This means that for my music video I am not being influenced from the original video like I would have been if I had chosen something different.

Copyright Permission Letter

This is the email I sent to Visionary Music Group about using the song 'Gang Related' for my music video.

They have not replied.

Logic: 1-800 Analysis

1-800-273-8255 Analysis

The artist of the song, Logic, got the idea of the song because he "felt compelled to make a song that could actually help those who are in a dark place and can't seem to find the light".
He said in a series of tweets:

Camerawork

The main images of the music video is a story of a gay teenager who is struggling with their personal image. Due to this being a narrative based music video it means the camera angles and shots will be more professional and more like an actual movie. There are multiple shots of the main character being seen as alone and this emphasises the meaning behind the title (the suicide hotline).

There are also a lot of close up of the actors in the video for example the main teenager has a lot of close-ups of his face in order for the audicne to see his expression and feel for him. The Dad also has closeups to show his struggle to accept his son for who he is.


Sound
The sound in the video is the song, apart from a clip in the middle of the music video when the two teenagers are caught by a parent. There is no dialogue in this scene but the knocj of the door is heard over the rhythm of the song. There is also a part of the video in which you hear the gun load to add to the effect of the scene and the narrative surrounding it.

Editing
The edits in the are all very simplistic and this is in order to make the video seem more real and relatable for the audience. Fancy transitions or edits would take away from the human side of the video and would not make it as impactful as it is in its simplist form. There is a edit at the end that has the camera heading towards the light and to a wedding scene in the future with the Dad accepting the son.
The singers in the song also appear on computer screens in the school through the use of a green screens on the monitors and adding the singers in post production.

Mise-en-scene

• The costumes in the video are all standard clothes that ordinary people wear to and from school as well as home. This makes the characters and the setting more realistic and relatable for the audiences to connect to and feel the pain that each character goes through. The main teenager also wears a running uniform and this can help show the audience that he is trying to run away from his feelings.
• The locations in this video are also very realistic and everyday, for example a school where the audience first learns about the main teenagers feelings, and the home where he has a confrontation with this dad and also nearly kills himself with a gun. This shows us that he has problems with himself and the audience will want him to get through this. This again ties in with the title and the lyrics of the song.