Target Audience Analysis

Target Audience

My target audience will be young people between the ages of 15-25 and are usually male. This means that the target audience will be a similar type of character as the main artist. This is because the song is about young people's lives on the streets therefore they will be able to relate to the artist. They will usually be male due to the genre's stereotypes of audience, however there will be females who listen to rap and they are a apart of the counter-type in the target audience. Due to it being a young target audience they will often not have that much disposable income therefore meaning that they are either in school or low paid work.

Social Demographic:

My target audience will come under C,  D and E due to their young age and lack of money. People still in school rely on the welfare state to pay for their education, therefore placing them under the E category.  People at the high end of the age bracket 

Psycho-graphic:

My target audience comes under 2 categories, reformer and explorer. My target audience is explorer because of the student demographic. Explorer's often like to try new things and this adds a sense of excitement, into music. There is often a lot of energy in rap music and this is reflected in the explorers. The target audience is reformers as they are all about growth and being an individual. This means that messages in the music will often be picked up by them as they look for 'freedom from restriction'.